There’s new management and a new direction at Athlete Institute Football Club (AIFC).
On Wednesday (Nov. 7), the soccer program announced it had hired former Toronto FC Assistant Coach and Director of Youth Development at Dalian Aerbin FC of the Chinese Super League, Bob de Klerk as the Academy’s new Technical Director.
Co-founder of Athlete Institute, Adam Hoffman, will take the reins of General Manager.
Hoffman says de Klerk will make the program better by creating the environment they want surrounding the Academy that aligns their resources to max out the potential of each athlete.
“We raise the bar, for coaches and players. Youre always a student of the game! Being with AIFC ‘Its a way of life’,” stated de Klerk in a press release.
AIFC Academy will provide an elite Academy atmosphere for players looking for a clear pathway to post-secondary or professional football.
The new direction is being modeled after the world-renowned Athlete Institute Basketball Academy.
Courtney James of James Grant Sports will act as the Academy’s Special Advisor, providing insight into the pathway to collegiate and pro level football.
Also on Wednesday, the program unveiled a new master class program and logo.