It was a record breaking weekend for Tim Hortons and their Special Olympics Donuts.
From Friday, January 31st through Sunday, February 2nd, Tim Hortons brought back their chocolate cake ring donut with white fondant, coloured sprinkles and whipped topping. They managed to make $1.3 million over that weekend, with 100% of the proceeds being donated to Special Olympics Canada.
The funds raised will help Canadian athletes with intellectual and developmental disabilities access more opportunities to reach their full potential in sport and in life.
“Reaching over $1 million raised through the Special Olympics Donut is an incredible milestone and a powerful reflection of Canadians’ commitment to inclusion, and the strength of our partnership with Tim Hortons,” says Gail Hamamoto, CEO of Special Olympics Canada. “Every dollar raised helps provide inclusive sport opportunities at the community level for the more than 42,000 athletes across the country with intellectual and developmental disabilities, ensuring they have access to training, competition, and essential health programs.”
Tim Hortons also supports Special Olympics Canada through its FUNdamentals and Active Start youth programs, designed to help children with intellectual disabilities develop basic motor and sport skills through fun and positive movement experiences. The programs provide opportunities to develop physical fitness, demonstrate courage, experience joy, enhance skills and create friendships.
“Supporting Canadian communities is a key part of the Tim Hortons brand and we’re so grateful to Tims guests for their generous support,” says Axel Schwan, President of Tim Hortons. “I’d also like to thank Tims restaurant owners across Canada and their team members for their commitment to making the Special Olympics Donuts campaign the huge success that it was.”
Tim Hortons also announced that they will bring back their Roll Up The Rim cups for the Roll Up To Win contest this year. Read more here.
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